McArthurGlen Serravalle Designer Outlet — a paradise in the capital of style and fashion
Serravalle Designer Outlet is a real paradise for connoisseurs of luxury shopping, located 50 minutes from the recognized capital of fashion—Milan. Opened in 2000, today it remains one of the largest high-end outlets in Europe with a total retail space of over 50,000 square meters and a car park with 4,000 parking spaces.
The style of the center was designed as a natural extension of Ligurian architecture, replete with fountains and sculptures made by renowned contemporary architects.
The portfolio of the center includes 230 stores of the most famous Italian and international fashion brands, as well as 13 bars and restaurants. The Serravalle Designer Outlet has also become a favorite destination for shoppers thanks to its many services (welcome services for guests, exclusive guest lounge, professional wardrobe shopping assistant, Wi-Fi throughout the center, premium parking, currency exchange and tax refund for tourists, hands-free shopping and luggage storage, international payment systems (including Alipay and Union Pay).
Within its 22 years of existence, designer outlet Serravalle has continued to grow and expand, reaching a traffic of over 6.5 million visitors.
The presence of an exceptional selection of brands, combined with its easy accessibility from the main tourist centres in north-west Italy, including Milan, has made the centre a particularly popular destination for international travellers.
In the spring of 2021, the centre opened an exclusive area of more than 2,000 square metres dedicated to families with children. PlayLand includes the Lele water park, the Flora children's park and the playground.
Play Land is divided into four entertainment zones. The first of these, Lele’s Waterpark, is a new concept in the McArthurGlen portfolio. There is a multitude of activities available, from waterslides and water jets to a waterfall that will leave no child or adult untouched.
Flora’s Baby Park allows parents to indulge in the joys of shopping while leaving their children to play under the supervision of responsible caregivers. And the picnic area has been designed with families in mind. Here guests will be able to relax and have a snack in the comfort of nature.
In addition to Italian, 30 languages are spoken at the centre, including English, German, French, Spanish, Russian, Chinese and more.
Author: Moldir Adamzhan
Photo: McArthurGlen Serravalle Designer Outlet